Why New Zealand Remains a Powerhouse for Global Film Production – Despite Rising Costs

In the two decades since The Lord of the Rings put New Zealand on the global filmmaking map, the country has consistently attracted major international productions. Our scenery, skilled crews, and generous rebate scheme have made us a world leader in screen production. But with global costs climbing and a more cautious approach emerging across the industry, how does Aotearoa maintain its momentum—and what does this mean for the talent driving these productions?

Recent insights from The Front Page podcast, hosted by Chelsea Daniels for the NZ Herald, paint a realistic but optimistic picture. Industry leaders like Warner Bros’ Jeff Goldstein have voiced concern over the increasing costs of production and marketing, which are making studios more selective about the projects they greenlight. This trend is not unique to the US—New Zealand is feeling it too.

New Zealand Film Commission chief executive Annie Murray acknowledges the challenges, stating that inflation has touched every part of the economy, including the screen industry. The Film Commission is responding by taking a more strategic approach: fewer projects, but greater investment per title. This “fewer and bigger” mindset mirrors what’s happening in Hollywood, where studios are prioritising quality and global impact.

This shift has real implications for the way stories are told and who gets to tell them. With bigger budgets come higher expectations for every person involved in a production—from directors and producers to cast and crew. It also opens up new space for standout talent to take centre stage, with productions placing a premium on experience, screen presence, and professionalism.

The New Zealand Screen Production Rebate (NZSPR) remains one of our greatest industry assets. Introduced in 2014, the rebate offers a 40% cash return to qualifying productions. According to Murray, this incentive drives over $1.5 billion in qualifying production expenditure each year. “For every $100 that Disney or Universal spend in New Zealand, they get $20 back. We get $80 spent in our economy that we would not get otherwise,” she explains. It’s a win-win that keeps New Zealand competitive with other production hubs like Australia, Canada, the UK, and Europe.

At Collaborate Management, we’re deeply invested in this evolving landscape. Our agency represents a carefully curated roster of actors, influencers, and celebrity speakers—each offering a unique skill set and a track record of delivering on-screen excellence. In an industry that is becoming more selective, producers and casting directors need talent who are not only camera-ready but also prepared to meet the demands of large-scale productions. We pride ourselves on connecting creatives with professionals who elevate every scene and add depth to every story.

We also recognise the increasing demand for versatility. Today’s talent are not just actors—they’re presenters, brand ambassadors, voice artists, and influencers with strong digital footprints. This breadth of experience is invaluable in an industry where content spans platforms and audiences. Whether it’s a blockbuster international film, a premium streaming series, or a high-profile commercial campaign, our artists are equipped to make a lasting impression.

As New Zealand continues to welcome international productions—and as our own local stories find global audiences—we remain committed to ensuring our talent are part of the next wave of creative success. If you’re a director, producer, casting agent, or brand looking to work with trusted, well-prepared talent, Collaborate Management is ready to support your vision.