17th March 2025
As artificial intelligence continues to transform industries worldwide, the screen sector in Aotearoa is proactively shaping how these tools are used—putting people and creativity at the forefront. At Collaborate Management, we celebrate this balanced approach and stand firmly alongside the New Zealand Film Commission’s newly released AI Guiding Principles, which stress cultural integrity, ethical responsibility, and the irreplaceable role of human expression in storytelling.
The NZFC’s forward-thinking move acknowledges the value of new technology, while protecting the rights of creators, performers, and storytellers. By embedding AI-related questions in funding applications and collaborating with industry bodies like the New Zealand Writers Guild, the commission is making a clear statement: human-led creativity remains the heart of our industry.
For talent, influencers, and creatives represented by Collaborate Management, this moment matters. It reinforces the importance of genuine performance, authentic storytelling, and the cultural richness that only real people can bring to the screen. Whether you're a casting director, producer, or PR agency, it's a timely reminder that the future of film, TV, and advertising is still very much human—and our roster reflects that truth.
As the landscape evolves, Collaborate remains committed to nurturing Aotearoa’s top talent while staying at the leading edge of industry change. We welcome actors, influencers, and creators ready to shape the next generation of storytelling in New Zealand—with people, not just programs, leading the way.
© 2025 Collaborate NZ
